Social media can be both a powerful tool and a time consuming diversion for social justice advocates. Internationally and in Ireland online advocacy has been used as an effective strategy for influencing change, but social media for social justice is not without its critics. Can digital strategies be counter-productive, alienating decision-makers and the public? Is e-advocacy an effective tool in raising awareness and changing minds? How inclusive is online networking for those living in poverty and social exclusion? How effectively do online petitions activate those interested in taking action for social change?

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